At Elebaby, our mission is to enrich the lives of families by offering high-quality, stylish, and eco-friendly children’s apparel that brings joy and confidence to both kids and parents. We are committed to creating a positive impact on the planet while supporting sustainable growth.

We prioritize the well-being of everyone we work with, from our team members to our global suppliers, and we uphold fair and respectful practices across all levels of our business.

Elebaby designs beautiful, comfortable clothes that inspire self-expression and are made with the highest standards, using sustainable materials and methods. Each piece is crafted to last, ensuring it can be loved, shared, and worn through many memorable moments.

We believe that the true value of a garment comes from how often it’s worn and cherished. By creating durable, timeless designs, we minimize waste and aim to redefine quality by promoting longevity over fast fashion.

The fashion industry faces critical challenges, including the treatment of workers, manufacturing waste, and the large-scale disposal of clothing. At Elebaby, we address these issues by designing clothes that stand the test of time. Through our “Wear and Share” program, we encourage families to extend the life of our products, and we partner with organizations to repurpose or recycle items that have reached the end of their journey.

With each Elebaby outfit, we aim to foster a connection that’s kinder to the planet and keeps children’s fashion vibrant, purposeful, and enduring. For us, a sale is complete only when our clothes have been worn, loved, and responsibly passed on.

Elebaby believes in fair and decent workplaces where workers’ rights throughout the supply chain are protected and respected. Elebaby takes a partnership approach with the suppliers we work with as collaborative relationships with all stakeholders are key to delivering this in the long term.

Traceability and Transparency

We are committed to full traceability of our supply chains for all Elebaby products. Suppliers must provide full and accurate supply chain transparency when requested during the stages of the buying process. Any omissions or refusals to share information will be seen as a breach of our terms and conditions. Where supply chain changes are necessary, suppliers must inform the product teams (Garment Tech, Buying and Responsible Sourcing) within a reasonable timescale before production commences.

Subcontracting

Subcontracting is any production process that happens outside of the main factory and may include but is not limited to, sewing, garment dying, washing, printing, packing, embroidery and embellishment (including beading), crochet, hand knitting, homeworking, plating, and packing. Elebaby is committed to being part of a socially and environmentally responsible supply chain; all Elebaby production must be in approved factories and any use of subcontractors (in particular sewing units) must receive approval from the Buying, Garment Tech and Responsible Sourcing teams at style level prior to production starting. Suppliers are required to monitor approved subcontractors for social and environmental responsibility.

Partnerships with Brands

Brands we work with also state to have similar transparency and sourcing commitment. However Elebaby does not verify other brands manufacturing process nor supply chain process.

Fairer Work Places and Human Rights

The people who make Elebaby clothing are at the center of our responsible sourcing committment. We work in ongoing partnership with our suppliers to support fair workplaces within the supply chain. Elebaby is committed to respecting human rights in line with the guidance of the United Nation’s (UN) Guiding Principles on Business and Human Rights. The Guiding Principles seek to provide an authoritative global standard for preventing and addressing the risk of adverse human rights impacts linked to business activity. In accordance with these principles, it is Elebaby’s responsibility to act with due diligence to avoid infringing on the human rights of others in our supply chain or operations. Elebaby is committed to protect and respect human rights.